This is my rant. If you like my rants, read it, if you don't, then don't read it. This may offend.
I staged an epic walk-out in Economics, because people were incredibly ignorant and stupid. They said that companies like Nike are good for third world countries, as they provide jobs and allow people to eat. However, these countries, which are typically, or at least were, agrarian based, are no longer able to grow food due to the ravages of pesticides, which has created drought resistant bugs and the plants and chemicals can no longer fight back.
But Nike rant time.
Nike pays workers pennies to create clothes, shoes, etc. in squalid conditions in third world countries. These products are then sold to western markets at massive profit margins. Nike laughs all the way to the bank. They have created an image that Nike is the way to go, from the football player in some movie drawing a swoosh on his Adidas shoes to fit in, to Michael Jordan, to Swoosh tattoos. Nike has inundated our culture, and is slowly taking it over. And there stuff is FUCKING UGLY. They lack the flashy "I don't give a fuck about the fact that it is painfully bright to look at" style of Brooks, the conservative, muted, Teutonic sensibility of Adidas, the Italian flair of Fila. There stuff is ugly and American, reminiscent of teachers in bad suits droning on and on and on, of rednecks with shotguns taking potshots at immigrants because they are different, of white supremacy and Neo-Nazism. Nike is ugly and white and suburban and dull.
And it sucks. Nike products are some of the worse designed and manufactured products available on the sportswear market. They do better then North49, but North49 makes no bones about what it is. They provide basic, entry level outdoor gear, at a reasonable price. If you're serious about it, you can drop 200 dollars on river shoes. But North49 has a pair for 60 and if you aren't that into it, you can save a lot of money, with the knowledge they won't last long.
Nike, on the other hand, has cut costs so much it can't hire talented labour. There is a talented labour pool in Asia, high class men's tailors setting up in Savile Row in London are increasingly Asian. But Nike chooses to ignore the talent and focus on cheap labour. Workers are increasingly women, and as part of the contract, Nike takes control of your reproductive system. Maternity leave is not covered, and workers are typically fired just before giving birth, then rehired afterward. Forced abortions are often common. Women have also dropped dead from Toxic Shock Syndrome due to a lack of bathroom breaks while working. These squalid conditions, while being a meat grinder for the local community, also produce really shitty products. Footwear manufacturer, at least outside expensive high heels and dress shoes, is almost non-existent outside Asia, but there are factories that pay the workers fairly, use good equipment and produce high quality products. But Nike, only concerned about the bottom line and secure in its position well above the others, does not care. It hires the cheapest sub-contractors to produce its goods, or rather, considering the quality, "bads".
But it is possible to manufacture in western countries and turn a profit, and become successful. Take, for example, Craft. Craft is Swedish, runs two subsidiaries, Craft Scandinavia and Craft USA. They make clothing for running, cycling, triathlons and skiing, as well as Karhu shoes, a legendary Finnish running company which pioneered modern running shoes, decades before Nike and Adidas. Craft Base Layers are the best in the world, hands down. Want proof? Go to any pro bike race or Nordic ski race. Those sponsored by Craft (Team Saxobank in Cycling, Sweden and Canada in skiing) use Craft base layers. So do those who are sponsored by other companies, and have to buy it, like the rest of us. Craft is used by almost every skier in Canada. It costs between 40 and 100 dollars, depending on the type of product. A lot of it is made in Canada, with other operations in Poland. And they are hugely successful, carried on the weight of their products performance, as well as the proof that a company can be socially responsible, and still make a profit and sell clothing for low prices.